Our goal was to Showcase how Confluence makes work easy to our gaming audience in a fun, unique way on Twitch and OTT. Our approach was to blend Atlassian’s illustrative visual style with our audiences strong response to gaming and live action to tell a fantastical story of collaboration in a virtual space.

The world was well into the pandemic and we were looking at positioning Confluence as a front-runner in remote collaboration software.

Keeping with Confluence’s brand style we stuck to bright spaces, stylizing with pops of colors, and augmented with an LED-driven gamer aesthetic. Given the popularity of VR with games we were careful to keep away from any connotations that Confluence might be considered VR in any way.

Themes of the illustrated world were, larger than life scenes, populating the abstract world with avatars, integrating the colorful “connection thread”, and bring in common gaming visual language.

The teams ambitions were larger than our production budgets, be we didn’t let that keep us from pushing the creative forward. For this project I took on more roles than ever–I was involved with concept development and pitching, storyboarded the sequences, vetted and collaborated with our live-action production partner, contributed to styleframing, drove animation, composited, and created final edits. However I was surrounded by highly talented contributors and an extended creative team who provided invaluable feedback.

Art Direction: Kimball Denetso, Patrick Kavangh
Producer: Gina Mainwal
Design Lead: Siyang Liu
Additional Designs: Chris Clements, Melli Lawrence, Juan Pablo Garcia
Illustraions: Vania Wat, Siyang Liu
3D Illustrations: Melissa Mathieson
Live-Action: John McNeil Studio
Motion Design: George Harbeson, Kimball Denetso
Post-Production: Kimball Denetso, John McNeil Studio