Retro meets modern tech

A pitch art direction that pairs Skullcandy’s counter-culture vibe with the cutting-edge technology of Shopify, creating an audio waveform effect that blend seamlessly with data streams, evoking 90s textures to match the roots of the merchant’s brand.

Starting with Shopify Enterprise typography and color schemes, the designs emphasize a bold, retro-tech-inspired visual branding to breakaway from a stuffy, suit-&-tie approach.